Don’t make your videos too long, unless the subject really demands it and you feel you have the audience for it.Optimise format for best user experience by adhering to the perfect dimensions.Remember, many people scroll their LinkedIn feed with the sound off. For example, explainer videos may be best shared via experts within your company as a way to demonstrate thought leadership, whereas a case study may be best pushed through your company’s page as a way to gain the trust of your target audience. Mix up the type of videos you share and adapt format depending on the purpose.Your CTA should be clearly labeled, and speak directly to the needs of the audience you’re targeting. CTAs will vary depending on the goal of the campaign, whether it’s building awareness, qualifying leads, or driving demand generation. Explainer videos, testimonials, case studies and trade show or event videos can be used to introduce and educate your audience with ease, as well as communicating your company culture and values. Frame rate: Less than 30 FPS (frames per second).LinkedIn video dimensions: 256 x 144px (minimum) to 4096 x 2304px (maximum).Unlike embedded videos via a service such as YouTube, LinkedIn native video autoplays in-feed, which is more likely to grab attention and will increase the reach of your content by keeping a user in the LinkedIn feed. Native videos are those that are uploaded directly to LinkedIn or created on the platform itself. Articles with 8 images receive more than 160% views than others. Use headers, bullet points and pull quotes as a way to break up the piece.LinkedIn is a social networking platform, not a social broadcast platform after all. That’s the best way to start and build relationships. You want to reflect on your own views, but you also want to encourage others to engage with what you’ve said. They want to connect with people, so sharing a little context and personality alongside your expertise will help that. Yes, readers on LinkedIn want practical, actionable advice, but they also want something more than that, something less tangible than just tips and strategies. The middle ground - 400-600 word articles - rarely satisfy either, so try and keep your content to either end of the scale. The data shows the people love short, snappy, impactful articles, or long, in-depth pieces of analysis that really go deep into a particular topic. Blog posts are longer pieces of content and they should shine your knowledge and experience in the topics you discuss.
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